{"id":375,"date":"2019-08-05T15:32:46","date_gmt":"2019-08-05T15:32:46","guid":{"rendered":"https:\/\/www.francescopepe.com\/?p=375"},"modified":"2024-11-05T11:44:17","modified_gmt":"2024-11-05T11:44:17","slug":"how-to-track-events-in-analytics","status":"publish","type":"post","link":"https:\/\/www.francescopepe.com\/en\/how-to-track-events-in-analytics\/","title":{"rendered":"How to track events in Google Analytics"},"content":{"rendered":"<p>Did you know that with Google Analytics you can <strong>tracking events<\/strong> That users accomplish on your pages?<\/p>\n\n\n\n<p>Like so many bloggers, you too will have installed <strong>Google Analytics<\/strong> On your site. If you have not done so, you should do so as soon as possible.<\/p>\n\n\n\n<p><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\">Google Analytics<\/a> in fact, it is a very powerful tool that allows you to collect lots of useful data to understand how your site is performing.<\/p>\n\n\n\n<p>In fact, by installing a small snippet of code you can obtain a variety of useful information about your site such as traffic sources, number of visitors, most viewed pages, navigation flow within the site, and much more.<\/p>\n\n\n\n<p>You can also go beyond this data and not just limit yourself to pageviews, that is, which pages are visited, but understand <em>what they do<\/em> visitors within your site.<\/p>\n\n\n\n<p>This is where the <strong>Google Analytics events<\/strong>.<\/p>\n\n\n\n<p>With events you can track a variety of data about the behavior of visitors to your site as they visit a page.<\/p>\n\n\n\n<p>There are many ways you can trigger events and monitor them with Google Analytics.<\/p>\n\n\n\n<p>One method is to modify the Analytics code on pages, but it requires some familiarity with javascript.<\/p>\n\n\n\n<p>Another method is to use <strong>Google Tag Manager<\/strong> to create activators that record particular actions within the site. Google Tag Manager is a very useful tool that allows you to manage so many things in a simplified way, but you may find yourself bewildered by its interface.<\/p>\n\n\n\n<p>The method I want to suggest to you if you are novice is to use <strong>Komito Analytics<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"546\" height=\"136\" src=\"https:\/\/www.francescopepe.com\/wp-content\/uploads\/2019\/08\/Komito-Analytics-Logo.png\" alt=\"tracking events with komito\" class=\"wp-image-388\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/komito.net\/\" target=\"_blank\" aria-label=\"Komito Analytics (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Komito Analytics<\/a> is a free open source library that can extend the functionality of Google Analytics.<\/p>\n\n\n\n<p>With this library you can easily start tracking events in less than a minute. All you need to do is insert a small snippet of code to your pages.<\/p>\n\n\n\n<p>What you can track with Komito Analytics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>downloading files<\/li>\n\n\n\n<li>page scroll<\/li>\n\n\n\n<li>outgoing links<\/li>\n\n\n\n<li>submission of forms<\/li>\n\n\n\n<li>YouTube and Vimeo videos<\/li>\n\n\n\n<li>social widgets (Twitter, Facebook and LinkedIn )<\/li>\n\n\n\n<li>people logged into social networks<\/li>\n\n\n\n<li>adblock<\/li>\n\n\n\n<li>links with CTA (<em>mailto, tel, sms, skype<\/em>)<\/li>\n\n\n\n<li>page print button<\/li>\n\n\n\n<li>People who change the mode from portrait to panoramic on cell phones<\/li>\n<\/ul>\n\n\n\n<p>This library does not collect the data; it simply adds functions to the Analytics code, so the data will only be visible in your panel.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"come-installare-komito-analytics\">How to install Komito Analytics<\/h2>\n\n\n<p>To install Komito Analytics all you need to do is insert within the pages of your site this code.<\/p>\n\n\n\n<pre class=\"wp-block-code\" data-no-auto-translation=\"\"><code class=\"language-javascript\">&lt;script&gt;\n var _komito = _komito || {\n 'trackTwitter': 1, \/\/ Tracks Twitter events if widget is presented on page.\n 'trackFacebook': 1, \/\/ Tracks Facebook events if widget is presented on page.\n 'trackLinkedIn': 1, \/\/ Tracks LinkedIn events if plugin is presented on page.\n 'trackDownloads': 1, \/\/ Tracks files download links.\n 'trackOutbound': 1, \/\/ Tracks outbound links.\n 'trackForms': 1, \/\/ Tracks forms submissions.\n 'trackUsers': 1, \/\/ Tracks pageviews by users logged in to social networks.\n 'trackActions': 1, \/\/ Tracks 'mailto', 'tel', 'sms' and 'skype' actions.\n 'trackPrint': 1, \/\/ Tracks page print actions.\n 'trackMedia': 1, \/\/ Tracks HTML5 video, audio, Vimeo and YouTube players events.\n 'trackScroll': 1, \/\/ Tracks scroll depth.\n 'debugMode': 0 \/\/ Prints all requests to console.\n };\n&lt;\/script&gt;\n&lt;script src=\"\/\/datamart.github.io\/Komito\/komito.js\"&gt;&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<p>The code should be inserted after the Analytics code, possibly before the closing tag <code>&lt;\/body&gt;<\/code>.<\/p>\n\n\n\n<p>As can be seen from the posted code, event tracking can be customized, for example, by disabling features that we are not interested in.<\/p>\n\n\n\n<p>Simply by setting to <code>0<\/code> the feature you don't need, you can disable it.<\/p>\n\n\n\n<p>For example, if you don't need to track file downloads on your site, you only need to change the corresponding line:<\/p>\n\n\n\n<pre class=\"wp-block-code\" data-no-auto-translation=\"\"><code class=\"language-javascript\"> 'trackDownloads': 0, \/\/ Tracks files download links.<\/code><\/pre>\n\n\n<h2 class=\"wp-block-heading\" id=\"tracciare-gli-eventi-su-wordpress\">Tracking events on WordPress<\/h2>\n\n\n<p>If you have installed <strong>WordPress<\/strong>, you can download the <a href=\"https:\/\/wordpress.org\/plugins\/komito-analytics\/\">official plugin<\/a> which will allow you to manage code entry and feature activation from the administration panel with simple check boxes.<\/p>\n\n\n\n<p>The plugin is very lightweight and will not weigh down your site.<\/p>\n\n\n\n<p>Komito Analytics also works with other tracking systems such as. <strong>Yandex Metric<\/strong>, <strong>Adobe Analytics<\/strong>, <strong>ClickTale<\/strong> and others.<\/p>","protected":false},"excerpt":{"rendered":"<p>On Google Analytics you can also track events, the actions your visitors take. Clicks, pagescrolls, screen resizing and more. In this guide I explain how to do it without having technical skills.<\/p>","protected":false},"author":1,"featured_media":376,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Come tracciare gli eventi in Google Analytics - Francesco Pepe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.francescopepe.com\/en\/how-to-track-events-in-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come tracciare gli eventi in Google Analytics - Francesco Pepe\" \/>\n<meta property=\"og:description\" content=\"Su Google Analytics puoi tracciare anche gli eventi, le azioni che compiono i tuoi visitatori. Click, pagescroll, ridimensionamento schermo e tanto altro. 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