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How to increase search engine visibility through FAQ rich snippet

structured data faq

What would you think if there was a SEO trick That allows you to increase your site's visibility in the Google serp in less than an hour?

The great thing is that you can notice this improvement within a very short time, within an hour you will see the results.

After reading, as announced in the official blog, that Google would insert faq rich snippets within the search results, I had decided to give it a try.

On a site I manage, I added the outline for FAQ and I noticed that after a few days the site was appearing in the serp with an additional snippet in which the questions I had entered were present.

I had experienced this improvement firsthand, but as usual, even the SEO bigwigs noticed, as confirmed by this post by Neil Patel.

Neil went a step further and tried inserting faq under one of his posts and then made an indexing request via Search Console only to notice that within about half an hour the rich snippet was coming out under the serp.

Analyzing what the serp looks like we can see that the box takes up quite a bit more space, almost twice as much, so competitor sites get pushed further down.

How much of an impact this can have in terms of increasing click trough rate is yet to be determined. But it is certainly a more appealing result.

What is structured data for FAQs?

Rich snippets or structured data are the result of the implementation on websites of so-called microdata provided by Schema.org, a standard supported by both Google and Bing and Yahoo.

They serve to enrich the search result with additional information. There are examples such as review stars or prices of an ecommerce item.

How do I create this outline for the FAQ?

To create these snippets you need to follow the structured data schema for frequently asked questions inserting within the page where the additional code faqs are.

Sample code:

<html>
<head>
  <title>Example Site - Frequently Asked Questions(FAQ)</title>
</head>
<body>
<script type="application/ld+json">{
    "@context": "https:\/\/schema.org",
    "@type": "FAQPage",
    "mainEntity": [
        {
            "@type": "Question",
            "name": "What is the return policy?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Most unopened items in new condition and returned within <strong>90 days<\/strong> Will receive a refund or exchange. Some items have a modified return policy noted on the receipt or packing slip. Items that are opened or damaged or do not have a receipt may be denied a refund or exchange. Items purchased online or in-store may be returned to any store.<br \/><p>Online purchases may be returned via a major parcel carrier. <a href='http:\/\/example.com\/returns'> Click here <\/a> To initiate a return.<\/p>"
            }
        },
        {
            "@type": "Question",
            "name": "How long does it take to process a refund?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "We will reimburse you for returned items in the same way you paid for them. For example, any amounts deducted from a gift card will be credited back to a gift card. For returns by mail, once we receive your return, we will process it within 4-5 business days. It may take up to 7 days after we process the return to reflect in your account, depending on your financial institution's processing time."
            }
        },
        {
            "@type": "Question",
            "name": "What is the policy for late\/non-delivery of items ordered online?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Our local teams work diligently to make sure that your order arrives on time, within our normaldelivery hours of 9AM to 8PM in the recipient's time zone. During busy holiday periods like Christmas, Valentine's and Mother's Day, we may extend our delivery hours before 9AM and after 8PM to ensure that all gifts are delivered on time. If for any reason your gift does not arrive on time, our dedicated Customer Service agents will do everything they can to help successfully resolve your issue. <br\/> <p><a href='https:\/\/example.com\/orders\/'>Click here<\/a> to complete the form with your order-related question(s).<\/p>"
            }
        },
        {
            "@type": "Question",
            "name": "When will my credit card be charged?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "We'll attempt to securely charge your credit card at the point of purchase online. If there's a problem, you'll be notified on the spot and prompted to use another card. Once we receive verification of sufficient funds, your payment will be completed and transferred securely to us. Your account will be charged in 24 to 48 hours."
            }
        },
        {
            "@type": "Question",
            "name": "Will I be charged sales tax for online orders?",
            "acceptedAnswer": {
                "@type": "Answer",
                "text": "Local and State sales tax will be collected if your recipient's mailing address is in: <ul><li>Arizona<\/li><li>California<\/li><li>Colorado<\/li><\/ul>"
            }
        }
    ]
}</script>
</body>
</html>

If you use WordPress I recommend that you install, if you haven't already, the plugin Yoast SEO which includes gutenberg blocks to create these patterns very easily.

Otherwise, you can follow the FAQ scheme examples and then test them with the test tool for structured data.

For more information go to the official website of schema.org.

Display them after 30 minutes

After adding the code snippet to your page and testing that it is correct, you can make Google aware of it by going into the Search Console and entering the url of your page in the search box at the top.

After that you can make an indexing request and in less than an hour you will have your serp result with faq.

Google Guidelines

As always, Google offers new features and determines their proper use, hoping to always be able to give the best user experience.

This scheme should be used only in certain cases as stated in the Google guidelines.

Best not to abuse this tool, but only include it if your page has a list of questions with answers.

In any case, Google does not guarantee that it will show faqs in the serp, but only if the algorithm deems them useful for the user.

Conclusion

From the above you will have realized that this can be a good opportunity to increase your site's visibility and improve its authority.

There is no hard data yet on improving click trough rate or increasing rank on Google, but it still remains an option to consider for enriching your pages.

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